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Local SEO for Car Dealerships

Affordable Local SEO That Gets Results for Your Dealership

Automotive SEO services for used car dealers, built for 2026's marketing reality: Search Everywhere Optimization (SEO + GEO). Beyond Google, beyond your website, beyond your zip code. Anywhere in the country.

  • Stand out from the crowd of template sites and stock images
  • Get hyper-focused on your "why" and your brand
  • Rank for the local searches the big national sites ignore
  • Be the answer when buyers ask AI where to buy

Plans from $150/mo · Month to month · No call centers, local support and design.

Real Google Search Console growth for a KGI dealer: six months of rising clicks, impressions, and click-through rate
Case Study

We don't just talk about SEO. We have the data.

In February 2026 we rebuilt Drew's website at Lakeside Auto Exchange. Three months later, here is what changed.

+526%
GBP-to-website clicks
4.9%
Click-through rate (up from 1%)
+17
Google ranking positions gained
Google Search Console clicks up from 83 to 700 year over year for a KGI dealer
Real Google Search Console clicks, this year versus last.
Automotive SEO Pricing

Three ways to work with us.

Your website is the foundation. SEO is the engine that keeps feeding it. Pick the level that matches how fast you want to move. New to dealer SEO? Start with the full guide, then come back.

Market Exclusive
Own The Market
$2,500 / month

The full playbook, run for you. One dealer per market, so your town is yours.

  • Everything in Own Your Town, plus:
  • Your Optimized Website included, with the $250 setup fee waived
  • 2 custom local buyer pages a month
  • 1 comparison page a month
  • Fully custom SRP and VDP design. We build the platform, so we can change what national vendors cannot touch
  • 1 press release a month, written and submitted to local outlets
  • Sponsorship and backlink research done for you
  • On-site day once a year: real lot photos and walk-around videos, shot at your dealership
  • Quarterly deep-dive report with a geogrid ranking map
  • Matt's direct number
Talk to Matt →
Own Your Town
$750 / month

We run your online presence. You sell cars.

  • 1 custom local buyer page a month
  • 4 to 6 Google Business Profile posts a month
  • GBP optimized and maintained: fields, photos, categories, hours
  • Local citations built and synced across Google, Bing, Apple Maps, Yelp and more
  • Review generation system installed. A QR review sheet prints with your deal paperwork
  • 1 comparison page a quarter
  • 6 custom holiday banners a year
  • Performance snapshot twice a year
Get Started →
Content Engine
$150 / month

We feed your site every month.

  • 1 custom local buyer page a month, written for local search and AI
  • Ongoing Google Business Profile optimization
  • Reputation kit for Google reviews
  • Performance snapshot once a year: Search Console clicks and GBP actions
Get Started →

Content Engine and Own Your Town run on our Optimized Website at $149 a month, billed separately. That is the platform we build the monthly pages on. Own Your Town plus the website is $899 a month. Own The Market includes the website and waives the $250 setup fee.

Reporting matches content velocity, because SEO compounds. We report when there is something real to show you. Anyone promising monthly miracles on one page of content is selling you the report, not the ranking.

Why KGI

The same family has done this for over twenty years.

A custom KGI-built website for The Roundup Auto, a family-owned used car dealership in Lenoir, NC

Every dealer site we build is custom, like this one.

We are a family business in Apex, North Carolina, and we have helped independent used car dealers get found online for over twenty years. Most come to us the week they get their license, so we have started this from zero more times than we can count.

We do the work ourselves. No call centers, no offshore team, no contracts. When you call, you reach a person who knows your account and your market.

Every site starts with a phone call and an in-depth questionnaire, because the local knowledge that makes SEO work has to come from you. Then we build it: custom images, real content, and pages written for your buyers, not a template.

And here is the part no national vendor will match: month to month, no contracts. If we ever stop earning it, fire us and keep everything. The pages, the content, the reviews all live on your site, under your name. Your domain stays registered in your name too, not ours.

We work with independent dealers anywhere in the country.

Not Sure Yet?

Send us your site. Free teardown, no call required.

Give us your dealership website and we go through it the same way we audit every dealer site: what is working, what is empty, and whether the $150 Content Engine is enough for your market or you need more. We record the whole teardown as a video like this one, post it, and send it straight to you. You keep it either way.

Daily Automotive SEO Tips

North Carolina Only

In North Carolina? You get the KGI Network too.

If your dealership is in NC, your SEO comes with something extra. We run local area-code sites like 704usedcars.com and 919usedcars.com, plus UsedNC.com, a statewide site built for AI search. Your inventory and your name show up across all of them. Independent NC dealers only.

UsedNC.com, the statewide North Carolina used car listings site in the KGI Network
Tour the KGI Network →
Cox Automotive Says

"Car buyers spend an average of 14 or more hours researching online and visit approximately 10 dealership websites before becoming a qualified lead."

Source: Cox Automotive, "The Future Is Here: Connected Retail"

Give Them a Reason to Stay

Let's talk about your SEO.

Tell us about your dealership and where you'd like to show up first: Google, Maps, or AI search. We'll get back to you the same business day.

Prefer to call or text? Reach us at (704) 307-2030.