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Automotive SEO Walks · Day 33

Day 33 Car Dealer SEO Tips - Find Easy Content for TikTok

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Today's tip: start posting short videos on TikTok - the app is telling you exactly what to make.

TikTok publishes a list of the videos it wants people to make about cars right now, and demand on some of it is up 1,000%. That's free content direction most dealers never look at.

Check it yourself first

Open TikTok, go to Creator Insights, click Vehicles. You'll see the topics people are searching for and not getting enough of - car buying process, used car sales, the whole list. You already have those answers.

You have all four letters

Experience, expertise, authority, trust - the four things Google and AI weigh when they decide who to surface. You have all of them sitting in your head from years at the desk. It does nothing for you until you say it out loud on camera.

Make it simple

Walk your process on video - what happens when someone pulls onto the lot and wants to buy a car. Tour the lot. Show the office. Answer the question you get on the phone all day. Same play as Day 26: pull your phone out and hit record.

I don't even like TikTok. I started posting these videos there anyway, and they're already pulling more views and likes than the same videos on YouTube and Instagram.

Want to go deeper on building dealer pages that actually rank? See Automotive SEO for car dealers.

New tip every day I walk the dog. Want to find me later? Search "KGI SEO" on Google.

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